Building credibility is one of the biggest challenges of running a start-up. After all, it takes time to develop trust among your customers and to spread awareness of your company's brand. You can use these tips to increase the credibility of your start-up from the very first days of opening your business.

1. Get a Physical Address   

In the early days of your business, you may choose to run most of the operations out of your home. Alternatively, your company may be in a field such as sales that requires you to travel the majority of the time. While these arrangements are budget-friendly, they also pose a challenge for establishing a company address.

Many consumers look up the addresses of new companies that they find online to determine if they are legitimate. Although it may be tempting to use your home address for your business, you must consider how this might look to a potential customer.

Ideally, your company address should pull up a professional location if a customer searches for it on a map. Office suite rentals are options that allow you to get a physical address that lets new customers know that your company has an established presence in the community.

2. Develop Your Online Presence

Once you establish a physical address and phone number, make sure to update your company website with this information. You can also add features such as an embedded map to make it easier for your clients to identify where they need to go for meetings.

Not only do regular updates to your website help establish your company's credibility but also adding information your customers might need on your website helps to ensure that anyone who looks up information about your business finds what they need.

3. Network With Other Professionals

Networking helps you build brand recognition that increases the credibility of your company through referrals. If you’re renting a space in an office building with other start-ups, then take the time to mingle with other professionals in the break room, gym, and other office suite amenities.

As you mingle, make sure to mention a few highlights of the services that your company provides. You never know when you might meet someone that can draw in more business by giving your company word-of-mouth advertising that stimulates trust in potential customers.

4. Provide Prompt Responses to Customer Inquiries

As your start-up business heats up, you will likely discover that it gets harder to keep up with customer service. Unfortunately, leaving customers waiting as the phone rings continuously ruins the credibility of your business.

When you can no longer answer every phone call in a timely manner, arrange for virtual office services that include prompt responses to every call. In addition to increasing the timeliness of your responses, hearing a professional receptionist on the phone instantly establishes your company as more credible to the customer.

5. Establish a Defined Meeting Location



Although you may work out of your home office the majority of the time, having a defined meeting location demonstrates professionalism to your clients by showing that you have the ability to put together an effective conference.

Professional conference rooms come equipped with comfortable furniture and accessories such as whiteboards that allow you to communicate more effectively. By being able to put together an effective presentation, you can win the trust of potential clients.

At Executive Suites, LLC, we have several sizes of offices and conference rooms along with all of the amenities you need to establish credibility for your start-up business. Call us today to go on a tour of our office suites and find the perfect space that fits your needs.